Traditional & Technology-Driven Research Methods

MarketScope combines established face-to-face research with technology-driven approaches, choosing the method that fits the question rather than the one that is easiest to run.

Quantitative work spans face-to-face interviewing, CATI and CAWI; qualitative work covers focus group discussions, in-depth interviews and central location tests.

Specialised methods — household panels, product tests, mystery shopping, retail audits and structured observation — round out the toolkit for clients who need more than a survey.